Laurel,

sound design studio.

CLIENT
Laurel
ROLE
Brand Designer (Freelance)
DELIVERABLES
Logodesign
Brand Identity
Responsive Website
At the moment of launching their sound design studio, Laurel’s three founders gave me the task of creating a brand identity that could smoothly adapt to multiple channels.
INSIGHT

I first designed individual logos for each founder, referencing three key types of sound waves (Sine, Sawtooth and Square). Repetitive patterns have then been generated to create a geometric visual language to be applied on different items, from vinyl covers to digital platforms.

Logo system and basic sound waves
Patterns generated by the three different types of sound waves
Brand Identity, Business cards
Brand Identity, Tote bag
Branding detail