Push Doctor,

onboarding experience.

CLIENT
Push Doctor
NHS
ROLE
Head of Design
DELIVERABLES
User Experience
User Interface
Interaction Design
Branding
Building Push Doctor’s design team to reimagine the healthcare online platform’s onboarding experience.
INSIGHT

As Push Doctor's Head of Design I led a 5+ people team, establishing design culture as one of the key drivers of the company’s strategy. Working together with marketing, product and data scientists, the team analysed 12 months worth of data to draw users’ behavioural patterns while onboarding the platform. Building up on research and workshop sessions, we prototyped a completely redesigned experience, removing friction and facilitating the path to sign up.

Using language to explain to the user how they are progressing through the sign up.
Friendly and Conversational User Interface
Password Field
Enables users to use the keyboard or screen to go to the next step
Pick Surgery Flow
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